For food distributors
The last mile, held cold — without a fleet of your own.
Same-day refrigerated final-mile delivery on embedded routes you direct — not brokered loads you have to chase. Live temperature on every leg, clean docs on every stop.
9 Midwest metros · live temp & route monitoring · 12 months, zero excursions.
The problem
Growth shouldn't mean buying trucks.
A new store, a new metro, a bigger account — every win adds stops you have to cover cold, on time, today. Buying a reefer and hiring a driver for each one is slow, expensive, and one no-show away from an angry call. Brokers give you a truck but not accountability; you're back to hoping the load stayed in-temp.
SupplyNow gives you capacity you direct without capacity you carry — a vetted operator and a temperature sensor on every load, priced by the lane.
Cold last-mile
Capacity you direct.
Not capacity you carry.
How a lane works
From your dock to delivered, tracked the whole way.
Pickup
A vetted non-CDL reefer collects the load — capacity you direct, not capacity you carry.
Monitor
Temperature and route tracked live on every leg — an excursion is an alert, not a surprise.
Deliver
On-time to each stop, in-temp the whole lane, with clean reconciliation per stop.
Reconcile
The lane closes out with documented records — clean docs become clean delivery proof.
The record behind it
Getting started
Your first lane, running in under two weeks.
Quote a lane in 90 seconds. We confirm capacity and a number, run one real load, and send you the scorecard. No contract to start — one lane, then you decide.